Hi, I’m April. I help creatives of all kinds stand out by telling their story with purpose and authenticity. Think of it as creative brand strategy, powered by storytelling.With marketing, journalism, and content strategy expertise, I don’t just write your story — I listen for it, guide you to it, and then shape it through a branding lens: translating your why, your values, and your voice, and how they set you apart.I deliver a polished feature, plus a companion toolkit comprising plug-and-play language, themes, and more, that you can use across all your content, wherever you show up.This isn't PR spin — it's your story, louder.

This one's for all the...

Musicians, indie artists, and their teams.

Visual artists, makers, and creative entrepreneurs.

Strategic Brand Storytelling for musicians, indie artists, and their teams.

Let's do more than write a story — let's uncover the one that's uniquely yours.With roots in marketing, journalism, and content strategy, I listen deeply, ask the right questions, and shape what we find into a clear, compelling story that reflects your values, your voice, and the reason people should care.★ The depth of brand strategy
★ The focus of music marketing
★ The resonance of real storytellingHave a team already supporting you? Amazing! Here's how I help them help you:★ Managers focus on your career. I help define the story that drives it.
★ PR teams pitch your work. I make sure the story behind it is solid and strong.
★ Marketing teams and copywriters create content. I provide a clear, compelling foundation to build from.

Think instantly memorable bios, high-energy EPKs, persuasive grant narratives, scroll-stopping social micro-stories, and fan-first communications that build first-time listeners into loyal fans.

Strategic Brand Storytelling for visual artists, makers, and creative entrepreneurs.

Rockstar Storytelling is more than words on a page. It’s strategic clarity that helps you cut through.With thoughtful conversation and intentional storytelling, we'll collaborate to uncover the deeper thread that connects your work, expanding beyond the 'what' to reveal 'why' it matters.I help define your narrative early, so your story is defined, not improvised. You’ll walk away with a clearer sense of your creative path and a unique narrative infused with:★ The depth of brand strategy
★ The focus of marketing
★ The resonance of authentic storytelling

Think social content that sparks connection, bios that open doors, artist statements that earn trust, project descriptions that move hearts, and Shopify or Etsy listings that actually sell.

Need major pyrotechnics, or just an extra spark?

These are the most-loved, highest-impact services, built to help you capture your voice and tell your unique story.

★ THE SOUNDCHECK ★

DIY Story Discovery StarterA self-guided worksheet designed to help early-stage creatives uncover their identity, voice, and key story themes.Perfect for those just beginning to explore their creative narrative—or a thoughtful gift for someone who deserves to be seen and heard.Use your emerging story for:
★ Personal or project bios on websites and social media
★ Bandcamp or streaming platform artist descriptions
★ Social media introduction posts or profiles
★ Creative journaling or blog ideas
★ Basic pitch emails or networking intros

★ THE TUNE UP ★

1:1 Story Strategy SessionA focused 60-minute session to refine your core story and messaging quickly.Ideal for those just starting out and want clarity in how they put themselves out there.Deliverables:
★ A concise PDF summarizing your core message
★ Short bio/About text
★ Key talking points
★ Practical recommendationsUse your sharpened story for:
★ Press and media bios
★ Grant and funding applications
★ Press releases or launch announcements
★ Website About pages
★ Interview prep and talking points
★ EPK (Electronic Press Kit) content
★ Social media campaigns and event promotion

★ THE ROCKSTAR BLUEPRINT ★

Complete Strategic Storytelling PackageMultiple comprehensive sessions to explore your story, voice, and brand identity in depth.Perfect for those ready to invest in cohesive branding and fully own their narrative.Deliverables:
★ Narrative Feature Story (1200–1800 words)
★ Full messaging and positioning toolkit, which includes:
• Brand Positioning Statement
• Messaging Pillars + Key Themes
• Three Versatile Bios (Short, Medium, Speaker Intro)
• Quote Bank for Content/Promo
• Content Idea PromptsUse your full narrative and messaging toolkit for:
★ Feature articles, profiles, or artist spotlights
★ Brand storytelling across all platforms (website, socials, newsletters)
★ Press kits and media outreach
★ Funding proposals and grant narratives
★ Marketing campaigns and sponsorship pitches
★ Speaking engagements and presentations
★ Long-form storytelling in podcasts, documentaries, or liner notes

About April Robinson

As a lifelong music fan turned professional band aid, I’ve made it my mission to help creatives stand out and be remembered by telling their most authentic stories.My journey began in music retail, booking in-store events at Canada’s iconic HMV flagship in Toronto, before moving to a label to join the marketing team promoting pop icons like Britney Spears, *NSYNC, and the Backstreet Boys at Zomba Records. For better or worse, that insider view taught me how artists are built, promoted, and—most importantly—remembered through the power of story.Over 25 years, I’ve learned that connection with audiences isn’t forged by marketing tactics, but by the stories themselves. Since then, I’ve interviewed over 200 musicians and creative professionals, founded the indie interview site Talk Rock To Me, and led editorial strategy at Autodesk’s AREA, spotlighting innovators in 3D, VFX, animation, and gaming.Here’s what I’ve seen time and again: most creatives can’t see the full shape of their own story. They’re too close, or too busy living it. That’s where I come in. I listen closely, ask the questions that matter, and help uncover the throughline that resonates.
Whether you’re just starting and searching for your story, growing mid-career, or an established creative ready to refresh your message, I help you find the narrative to frame your work that feels true, clear, and confident, so you can show up consistently with undeniable presence—like the total rockstar you are.